SEO marketing terms don't need to be complicated. If only there was a short article explaining the most common language? That's why we're here to help

Digital Marketing for Beginners: 7 SEO Terms You Need to Know Right Now

One thing that the digital marketing world is guilty of is jargon. A love of acronyms and obscure SEO terms is great for those already in the know, but it can seem rather overwhelming for SEO beginners. 

If only there was a short article explaining the most common language? That's why we're here to help! searcharoo backlink rejuvenation packages

SEO marketing terms don't need to be complicated, so rather than give you a convoluted list, we have put together 7 essential SEO terms to take you from a newbie to seriously up to speed in no time.

1. Keywords

As the core of SEO effectiveness, keywords are specific words that indicate to search engines what your content is about. They are typically the most common words that signal someone's intent when using a search engine.

For example, if you want to produce bread recipe content, keyword research for SEO may indicate that "make bread" is one of the keywords you would need to use in your article. 

2. Longtail Keywords

Keywords are the real bread and butter of SEO terminology, meaning that most people and companies end up vying for the same search terms. 

To counter this SEO marketers, make use of longtail keywords.

These are keyword phrases for people that are looking for more specific content or are just overwhelmed by having too many options to begin with. So using our previous example, a longtail keyword could be "how to make bread using wholewheat flour".

3. Anchor Text

You're probably familiar with anchor text, even if you don't realize it yet. We know that if some words are highlighted in a portion of text, it will link to a page with related content to the sentence. Those words are the anchor text and can be classified as one of the most important SEO terms. 

4. Backlinks

One of the SEO terms that you are most likely to hear: backlinks are the actual links in an anchor text. 

If a webpage has many pages from other websites linking to it, it is a clear indication of its authority. In the same way that a small business gets bigger through word of mouth, if a page gets a lot of backlinks, search engines will see it as providing definitive answers to questions boosting the SERP.

5. SERP 

SERP stands for search engine ranking page, the page that appears when someone carries out a search. 

For someone involved in digital marketing, it is one of the principal SEO terms because the goal in helping any business is to boost its ranking on search pages.

6. Meta Description

On a SERP, we don't just see links to pages that answer our queries. We often see a brief description paragraph below describing what can be found there or even the first few lines of the webpage. 

The SEO terminology used for this is the meta description. If used well, it can contribute to how well a webpage ranks.  

7. Headings 

Headings are another one of the SEO terms to get familiar with. This is because the headings of an article can be optimized to improve a website's overall SEO. 

The headings placed in a heading tag on your site can range in size, the biggest being H1 used for titles down to H6 with the rest used for the page structure and layout.  

SEO Terms 101

There are hundreds of SEO terms you could consider when starting your journey into the world of digital marketing. However, with the knowledge of these essential words, you can start with a solid foundation. 

We hope you enjoyed our SEO glossary post. If you are looking for more SEO and digital marketing-related content, check out the rest of our site!