In the SEO world, terms like links,links, natural quality and good links are scattered around like mad.
What Is a Natural Link or a Good Link
What is the difference between natural, high quality, good and bad links? This article will tell you everything you need to know.
In the SEO world, terms like links, natural quality and good links are scattered around like mad.
Whether you're giving a presentation to clients, attending a search marketing conference, or your boss asks why you're not getting good links, knowing (and explaining) the different types of links is important.
This chapter will help you:
Understand each type of link by providing definitions.
Find out what types of links can help you improve your ranking.
Find out what types of links to add to your disclaimer.
While there is generally some discussion about certain types of links (eg .edu and manually updated related directories), this would be a good base to use.
Types of Links
Natural Links
Natural links are the links that are produced organically (it is not easy to know if your company hosts them).
Natural links do not have:
Tracking options.
They exist in sponsored or paid content.
Redirect with JavaScript or monetization tools.
A natural link exists as a link to content, a website, or a source.
Unnatural Links
Links Non-natural links are paid links.
These types of links can be hosted and tracked by PR firms and media buyers, or they can be monetized through affiliate programs, CPC campaigns, influencers, or monetization scenarios.
If these links are not followed, Google could possibly take action on your website manually, or your website could be adversely affected by algorithms (most likely by Penguin) because they are undeserved / natural.
What are the unnatural links? Links:
with tracking parameters (for example, UTM source and media).
Within sponsored content on the site (as search engines don't know who paid to host the content).
From websites that use monetization scripts because the scripts say they pay you to partner with retailers.
You can find them in site code, outbound redirects, and other similar methods.
Semi-natural Link
bonding Sometimes you will find a "mixed" bonding pattern. For example, you can find a natural link that uses tracking parameters.
For example, let's say you're following a link from an influencer who was paid to share the link. This link leads to a landing page where tracking parameters can be configured.
Bloggers, aggregators and others who follow this link can copy and paste it directly on their website and provide natural links that also have these settings. This can lead to an unnatural but organic bonding pattern.
To fix this issue, make sure that every time someone enters your website from a crawled link, they set up a redirect to pass parameters but also allow the natural structure of the page. (that is, utm_campaign forwards to a version without UTM parameters).
They now have a default untracked URL that they are using and you can correctly associate the sales, traffic, and backlinks with the original site.
You can still measure the halo effect and sitelink exposure by extracting the link acquisition report and tracking / removing likes, forwards, and retweets from the original influencer.
What Are Quality Links?
Quality links are links from quality websites.
This definition changes depending on the quality of the SEO you are targeting. Here's what I look for when determining the quality of a website: The
website is a niche, or at least it has a regularly updated section on the subject.
There are no outbound links to adult, illegal, problem-solving, or fraudulent sites.
They can't see that sponsored content (other than clearly labeled promotional material) is allowed.
Publicly available media kits and advertising sections do not contain pricing information, no text mention or backlinks.
Finding them in your Google News feed is a good sign that they are reliable or of high quality in Google's eyes.
The resulting links are provided by internal contributors, not contributors. Membership is now easier to buy, and many large posts no longer follow their links. Do a Google search for Huffington Post and don't follow it, you will see multiple threads when they hit the toggle button.
Links are taken from the main text. It has to be earned, unlike blog comments, forum mentions, press releases, and other areas where anyone can easily link or buy.
What Makes a Good Link?
A good link is different from a quality link. It can be any type of link that can have a positive impact with slightly less risk.
The factors for good and bad links can also vary depending on the type of SEO: local or national and country-specific or international (Russia vs. Yandex vs. Great Britain vs. Google).
A good link for Yandex should be a link that has been approved by the Russian government and that also does not lead to websites that prohibit content, contraband, and what is prohibited on Yandex.
Alcohol giveaways, for example, can have a negative impact on Yandex traffic, but they can be good links to other countries and search engines.
Local directories that are managed and maintained with no way to submit your website may be good for local SEO, but national directories probably aren't due to the relevance of the content and the potential quality.
If they are old and constantly cleaning old sites, inactive sites, and 4XX errors, they can be helpful, not harmful.
If you notice that <strong> can </strong> or <strong> can </strong> say, then there is no firm "yes" or "no". This depends on the particular situation and location.
You could have a blogger with great niche content but no age or authority to stop blogging after a year. It seems like a good link, but for me it is included in "maybe" or "OK". It is 100% controversial.
Then there is an established blog without a general audience that is looking for a niche. They don't do well on Google, even if it's bio, despite having great content. For me, that is also included in "OK".
Another could be a new blog that has relevant content but doesn't have a lot of SEO traffic but has a lot of interested readers.
It would be a good link for me as they have a huge following and if they continue down the niche path they can be a great source of traffic / sales and also convey their link authority for SEO.
The trick of good backlinks is to recognize and see how they affect you now and what they might do in the future.
Each site is unique and each link must be viewed independently before dismissing it as bad or leaving it as good / good.
How Can You Build Quality Links?
You can find many articles aboutSearch Engine Journal quality link building in the, including some that I have written. (Use the search box and you will find them.)
There are a few things better to keep in mind when making the copy that I want to link to.
Who have I empowered or made to feel important or elicit an emotional response?
Why does this person want to share, link, or view my content by tagging a friend?
Have I suggested a solution to a general or unique problem?
What is unique, special or special about the way I present this content?
How can I best explain something difficult, funny, or useful, in detail or give examples?
How did I make it easy for others to share and link this content?
Where did I advertise this to show people who can provide me with high-quality backlinks and recommendations (sometimes an influencer who has a large following of bloggers and journalists)?
When someone mentions natural links, it is about quality. This means that they are not easy to acquire in a good SEO field and on websites with thematic content that suits your service, business, website or niche.
Focusing on quality over quantity can help protect your website from Google updates.
More importantly, focusing on quality can help you consistently get relevant readers by linking websites that can also become customers, interested readers, and a new source of social media links and traffic.
