The digital experience marketing of the future is omni-channel, multi-stage, and highly segmented, among other things we'll see.

Trends in digital experience marketing

We talked about what are the main trends in digital experience marketing that we will see in the near future.

The digital experience marketing of the future is omnichannel, multi-stage, and highly segmented, among other things we'll see. To understand the future of the digital experience, we must know the emerging trends in the sector, which we will talk about below and, some of them, surely you already know them.

Content is king, but you are no longer alone

It was Bill Gates who announced that "content is king" in 1996, when Microsoft was also queen. Now, 20 years later, it seems that everything has changed. There are 250 million users who use Wikipedia, and, while content is still important, by itself it no longer reigns. Instead, companies must present their content to the right audience, at the right time, through the best medium, device, and channel. So content is here to stay, but creating a piece of content is just the beginning of a digital marketing strategy .

Omnichannel user experiences

Brands that had in mind that "content is king" did everything to promote their content through all possible channels. However, it seems that this is changing and multichannel experiences may give way to omnichannel. In this way, the businesses of the future will invest in multi-channel user experiences, which seamlessly integrate different channels to achieve consumer engagement. Brands will align their content, objectives and design, across each channel, to give users a sense of continuity, and encourage them to move naturally in the purchase process, even if they exchange different devices and channels.

Innovative design for an engaging experience

Mobile optimization and responsive web design will no longer be a trend. That is, responsive design becomes, like content, to be a norm, so that, by itself, it is no longer enough to achieve engagement. Today the growing trend is what we call "mobile-first". In this way, instead of focusing on optimizing a website for different devices, designers begin to focus on how to get content through different channels while maintaining a consistent and neutral message. The goal will be to get more user experiences to get engagement, regardless of the device.

Less is more

Blanks, floating designs, minimalism , this is the future. With more and more visitors to web pages via mobile, download times must be reduced, so the phrase "less is more" represents what we will see more and more in the future. An example of what awaits us is Apple's website , practically monochrome, in which users want to always continue scrolling.

Online personality types

Personalization that segments visitors to web pages based on the information in their profiles, such as age, location, gender, among other things, is now history. Businesses now realize that not all 30-year-old New York women need to be fed the same user experience. Instead, brands seem to have gotten it and are analyzing visitor behavior.

By studying the psychology behind online behavior, brands can personalize user experiences by focusing more on personality rather than profile. While not all 30-year-old women in New York are the same when it comes to shopping, there is a strong possibility that those who use the "wish lists" who select products to put in the shopping cart but then never complete the purchase, they can claim cart abandonment after seeing one of their selected products go on sale, for example.

Takeaways from the future of digital experience marketing

Many are the elements that will shape the future of digital experiences. First, digital experiences must be seamlessly integrated across different channels, but differently for each channel. On the other hand, these types of strategies must be designed so well that the user should not notice the design , but be enthusiastic about the experience. In addition, they must be personalized, minimalized, optimized, and most importantly, they must be measured and prove their effectiveness.

We see everything that awaits us in the framework of digital experience marketing. Brands should take all these trends into account and try to create the best strategies based on them. It will be necessary to see how all the trends evolve and if they will really give much to talk about in the nearest future. What do you think of all these trends based on digital experience marketing?