The success of digital marketing depends on several factors. It requires an understanding of the marketing history of the brand

The 11 mistakes entrepreneurs make in digital marketing

We talked about some of the mistakes that entrepreneurs make on a regular basis in the digital marketing of their company.

The success of digital marketing depends on several factors. It requires an understanding of the marketing history of the brand, taking into account what has already been said about it, and knowing the needs of consumers. With so many different factors coming into play for digital marketing success, many are entrepreneurs who make mistakes that negatively affect the business. We now speak with the biggest mistakes in digital marketing that are made more frequently than we think.

1 - Lack of understanding of the audience

The first thing that any successful business must be clear about is knowledge of its market. A good marketing strategy requires in-depth knowledge of the target audience . Behind the needs that the audience has, professionals need to focus on where they spend their time, what other products and services they want, or where they live, for example.

2 - Lack of planning

Planning and organization are keys to a successful digital marketing strategy . Many are the businesses that do not achieve great success because they have not clearly defined their objectives or designed an action plan.

3 - Lack of focus

You can't do everything at first. Marketing campaigns that are small combine efforts to be as effective as a large campaign that aims to reach a large audience. By starting by focusing on the marketing of people, products, or services, you might just fit in. Keep in mind that long-term goals are vital .

4 - Unrealistic expectations

Some marketing campaigns will get results instantly. Unless your first post goes viral, you should improve your social media advertising and other digital marketing campaigns as you go. Online marketing is a long race, not a sprint.

5 - Invest in the least suitable

Avoid spending money on tools that you are not sure will work for your company, and focus on hiring talent , both inside and outside the company, that can help you achieve your goals effectively and efficiently.

6 - Too many social media platforms

Social media platforms represent a quick way to develop a marketing campaign. However, focusing on too many social networks can weaken it. Try to keep your social media strategy focused on two or three different platforms that your audience uses regularly, and regularly share information and content relevant to it.

Twitter and Facebook are two examples of social networks in which it may be a good idea to start, although the business audience must always be taken into account since, depending on it, it may be necessary to consider others such as Pinterest or LinkedIn, for example.

7 - Forgetting the importance of content

Content is the key to the success of a digital marketing campaign. Without relevant and engaging content, you can be sharing information all day and not see that the results improve. Videos, text, and infographics that add value can convert visitors into customers.

8 - Forgetting the importance of mobile

The number of smartphone users already exceeded those of the desktop in 2014, and more and more consumers today use their mobile phones to access information on locations, reviews, web pages and applications. Companies that have not been paying attention to mobile technology will be forgotten and become obsolete. Mobile marketing should be synonymous with digital marketing at this point.

9 - Forgetting to measure results

Getting new ideas and putting them into practice are just the beginning of a digital marketing campaign . After the initial launch, marketers need to use relevant metrics that confirm the ROI or return on investment of a campaign.

10 - Use Outdated SEO Tactics

Be aware that Google's algorithms have evolved, and that quality content and links now prevail . The copied content or the links that are of poor quality are penalized. What it is about is to provide valuable content to users, and that links are generated naturally.

11 - Do not combine online marketing and offline marketing

Digital marketing is very important, but it must also be supported by other traditional marketing strategies . Now print advertising is very normal to include references to digital information, such as the website or social networks, for example.

By understanding where efforts should be focused, entrepreneurs and small business owners can develop successful online marketing practices.