Google evaluates the page for quality and takes into account the opinions of others about the page. Backlinks are some kind of internet recommendation
Link Management - A Way To Success In SEO
Link Building is a comprehensive SEO strategy that consists not only in adding new links to the positioned page on a regular basis but also in their effective management. What is Link Management and what is it - we try to answer in the text.Backlinks in SEO
Valuable links leading to a positioned website have been invariably for years, next to valuable content, an important factor taken into account by the Google algorithm when determining the site's position in search results.
Google evaluates the page for quality and takes into account the opinions of others about the page. Backlinks are some kind of internet recommendations, websites by publishing a link to another website send a message to the online community that they rate the website positively and it is worth attention.
After the last modifications to the algorithm, the quality of the link profile is more important than quantity. It must be both valuable and highly diversified. A large number of links from one website, even if it has a high reputation and great popularity, will not make that our website will be at the forefront of search results for phrases related to the company's business profile.
It is important for the Google search engine that the positioned website is positively assessed by many different types of portals, but still related to the industry. Links from high-quality expert articles, analyzes or reports play the most important role. Although currently the so-called spammy links are ignored by Google, this does not mean that their presence is completely neutral for the site.
Link Management
Professional link database building is a process that requires not only knowledge but also creativity. Remember that buying links directly is against search engine guidelines. Building a database of links and managing them can be:
commission a professional interactive or PR agency,
conduct on your own:
a) based on direct cooperation with industry websites,
b) based on own resources (a network of thematic sites).
Regular link acquisition is one thing, link management is another. Both processes should be treated complementary and carried out in parallel.
Link Management should be treated as an element of the company's marketing communication on the Internet. After the latest algorithm changes (starting with the 2012 Penguin update), the quality of the links is more important than quantity. Therefore, building a link base requires more work.
The involvement of the IT department is not enough here, getting links should become the domain of the entire marketing department. Each advertising campaign should take this aspect into account. Also, every activity of the company in the professional or social field (fairs, congresses, symposia, etc.) should be included in the process of building a database of links to the company's website.
Backlink management is :
monitoring the quantity and quality of backlinks,
constant link analysis in terms of current search engine guidelines (the value of individual links for SEO changes, most often with some major update of the algorithm regarding hyperlinks leading to the page).
planning to obtain the most valuable links at the moment and in the near future.
A valuable portfolio of links is one that includes:
links from general websites (general catalogues of companies or regional databases of companies; websites with maps; websites of state institutions responsible for supervision and control of a given industry),
links from industry websites (specialized blogs; websites of business partners, cooperators, subcontractors and key clients; industry websites: websites and profiles of social influencers; various thematic websites; websites related to the brand based on their own content).
Content marketing at Link Building
Valuable content is one of the most important factors in improving your website's search ranking. It is also a key element in building the link base. With the help of valuable content, also the content produced on your own, you can obtain links attractive from the point of view of SEO.Many industry websites are ready to publish a link to the company's website in exchange for an interesting text (the most common element of the so-called BIO is a link to the website where the author works). The following content is of the greatest importance for building the link base:
useful, giving some value to users, regardless of whether it will be theoretical, practical or entertaining,
high-quality, both in terms of content and form (recently infographics have been the most popular, thanks to the skilful combination of text and graphics, the information presented in this way is more readable for recipients and easier for them to digest),
reliable, you have to remember that in communication it is important not only what is said, but who says it. The most appreciated and popular are texts from companies that have outstanding achievements in their field and are the authors of many innovations, as well as articles signed with the names of authorities in the industry (specialists, commentators, analysts and journalists specializing in a given industry),
available, i.e. those that can be reached by virtually anyone at any time,
visible (content that can be easily found by a potential reader).
Tools for building and managing a link base:
In the process of building a link base, it is worth using the tools available on the web.
This application allows you to analyze links leading to a positioned page (up to 400 URLs using the URL pasting function and up to 100,000 URLs using files). It also helps you count the domains (up to 10 billion) that most link to addresses in our database (including root and sub-domains).
With the help of this tool, you can check the sources of links leading to our site. Thanks to it, you can find thematic websites from which links to the company's website will be of greatest value in the SEO process. It is also an invaluable help in building a link base. The system analyzes the value of incoming links on an ongoing basis on the basis of key factors in positioning. It also tells you which links and redirects are not working.
By using this application, you can check where the links leading to our corporate website come from, whether the links appear natural or artificial, which are the result of purely commercial activities. It also allows you to detect strong and weak points in the link profile.
Most importantly, the app allows you to view your competitors' link profiles. Monitoring the activities of rivals in this regard should be a permanent element of activities in building the link base.
Summary
A valuable inbound link profile is currently a very important factor, affecting not only the page's position in the search results. Thanks to high-quality links, you can both generate a lot of traffic on your website and gain a competitive advantage.
