The conquest of the Internet does not start with SEO. In order to have anything to promote, you need to have your own network business card.
It does not matter whether the United Kingdom leaves the EU on preferential terms (the key word is Brexit, which everyone loves, which makes many entrepreneurs red-hot on the islands), or whether it fails to negotiate preferential conditions with the EU Commission - business does not like a vacuum and emptiness . And such a void can be omitting the Internet as a source of advertising and a place to attract new customers.
Why are we mentioning this? Because nowadays even small local shops or factories from the UK should be online - with their own business card, website and opinions, they can gain new customers, reach the group of potential buyers from other regions or simply compete with other companies in the sector. Not to mention the requirement of being online, having a website and SEO positioning for medium and large companies (national and international) from the UK. The rule is simple - do you want to survive in the world of modern business? You must have your website, which will also be properly positioned in Google. And this is what we want to focus on in today's article.
Website design for companies from the UK
The conquest of the Internet does not start with SEO. In order to have anything to promote, you need to have your own network business card. This is the company's website - a private space with its own internet address (domain), which will conveniently and prestigiously provide all the necessary information for customers.
The current websites are not only simple business cards with contact details - they are places where companies build relationships with customers through interesting blog entries, show their products and services, present certificates, describe their capabilities. The website must be neat, kept in line with the industry in which a given company operates and, most importantly, it must be adapted to modern standards of browsers and search engines. Current company websites should have a valid SSL certificate and support mobile devices (RWD standard). Why is it so important? When it comes to SSL, it's all about security, Google began to pay attention to certificates and encryption of user data when browsing websites. RWD, on the other hand, means adjusting the website display to mobile devices (tablets and smartphones). Contrary to appearances, you cannot limit yourself to the desktop version (displayed on desktop devices and laptops) - as statistics show, almost 60% of UK users admit that they browse the web using a telephone at least once a day. Of course, statistics may differ from the industry and type of website, but it does not change the fact that a website properly adjusted to modern standards is the key to success.
Leaving important technical aspects such as SSL and RWD - the current pages should also be neat, simple, easy to browse and preferably with their own administration panel, so that each entrepreneur can add blog entries or edit the offer on their own. UX standards regarding usability are also important - the right color and type of font, the size of texts and headings, content optimization for SEO, fast-loading photos (and the page itself) and much more.
Contemporary website design is facing many challenges - fortunately, there are specialists who deal with these requirements, providing clients with prepared websites that are ready for positioning. There is no need to worry if you do not know such issues as SSL, RWD or CSS - just hire specialists who will prepare a complete corporate website and take care of both visual and administrative effects.
Website positioning - an online opportunity for companies from the UK
Once we have our own website - it's time to make the crowds of potential customers who will take advantage of the offer, order a product, service or simply check the company address to visit a local point. Depending on the industry and type of website, an SEO campaign in Google UK may differ in terms of phrases, optimization and, of course, the amount of time it takes to be successful.
However, it is worth explaining what SEO positioning itself is. It is a collection of various types of on-site activities (work on the site, optimization) and off-site (work outside the site, getting links, social media, Google business card), which will allow you to get the highest positions in Google search results for the most important phrases for the company. This is very important because the phrases are entered by potential customers who are looking for services / products. Of course, SEO cannot guarantee that every customer who enters the website will benefit from the company's offer - SEO is designed to ensure that as many potential customers as possible enter the website. Therefore, positioning of websites is a kind of advertising on the web. The advertisement of the company, the tool of which is the website, and the advertising space of the Google search results.
So what are we waiting for? If we have a website - it's time for it to appear on the TOP 1 positions tomorrow for all the phrases we come up with! Unfortunately, it doesn't work that way. The whole difficulty is that Google does not provide any directives for positioning and promoting pages on the web. Yes, there are official offers such as Google Ads, which are nothing more than paid advertising in the search engine - unfortunately, for many industries or beginner companies, this form of advertising is simply too expensive (payment for each click, rates are set by an algorithm based on competitiveness - often the costs are overstated and the very selection of phrases requires a lot of knowledge and skills in setting up the campaign in the panel).
Positioning must take time, it must be based on appropriate phrase research, website optimization (i.e. technical and content preparation of the website for the indicated key phrases), writing a lot of good and valuable content, acquiring links, reports and many other activities that, in general, will allow the website to gain a well-established position in Google. Does it pay off? Of course! SEO is hard work, but a carefully conducted campaign will allow you to gain high positions, reducing costs. If we promote the website, we do not have to worry about entries or payments for each user - the website will generate traffic every day, which in turn will translate into an increase in sales of products and services.
Website development and SEO positioning in the UK - whom to commission?
There are few specialists who can properly create a website, optimize it for SEO and take care of running a positioning campaign. If you are looking for comprehensive solutions. It is a company from the UK that knows the local market and SEO news, with many years of experience in creating websites and promoting them on Google.
SEO specialists help in designing and creating pages (or editing an existing site), always making sure that the portal is user-friendly, meets modern WEB standards and simply positions itself well. In addition to creating pages, SEO Factor also offers to deal with an SEO and Google Ads campaign. The choice of phrases, link matching, social media signals and much more - each client can count on a professional, individual approach to the project.
