contextual links originating from texts thematically related to the company's profile have the greatest impact on the ranking of a positioned website.
Links have played a key role in SEO over the years. However, contextual links originating from texts thematically related to the company's profile have the greatest impact on the ranking of a positioned website. Although obtaining them is a difficult art, it is worth fighting for. Below, we present some effective strategies for building a contextual link base.
Link link not equal
Gone are the days when every link, regardless of the source, had an impact on a page's search ranking. Currently, the quality of links counts more than their quantity. The Google algorithm is already quite efficient in assessing the link profile. The better, the greater the influence of this factor on the website's position in the results. The quality of links mainly depends on the source and the context of origin. Links originating from texts that are thematically consistent with the company's profile have more power in SEO than links originating from other places on the website (e.g. footer, sidebar, etc.). Such linked pages, regardless of valuable content, are not susceptible to any ranking fluctuations due to algorithm updates that Google carries out more or less regularly.
Link Building
Building a link base is an element of any comprehensive SEO campaign. It seems, however, that currently, companies that are serious about their presence on the Internet (especially about good visibility in the search engine) should invest in contextual links. These types of links are recognized by search engines and have a great impact on search ranking. Experts indicate that in the case of new websites, link building based on contextual links (of course, apart from valuable content created as part of content marketing) is the fastest way to effectively promote a company in the search engine.
Strategies for acquiring contextual links
Partner with authors who create valuable content on the Internet - it must be remembered that bloggers and other widely read authors on the web today rarely decide to post links to company websites on their own initiative. Most of the links appearing there are inspired by the activities of brands.
However, before we decide to cooperate with a blogger or thematic website, it is worth checking whether the website is popular on the Internet and the phrases related to the profile of our activities that interest us do not appear there occasionally. In practice, the form of cooperation between a brand and a blogger or industry website may take on many different dimensions. The most effective, and also in line with Google's guidelines, is a form of cooperation based on the exchange of information.
Bloggers must constantly fight for the attention of readers, who of them offers better content, this can count on greater profits, for example from advertising. Therefore, they care about valuable information that can raise the substantive level of articles. A company providing a blogger with valuable data can count on a link from the text describing it.
Take advantage of visitors to the company's website (in the theory of online marketing it is a visitor strategy) -until recently, posting links in the comments on various blogs (with a greater or lesser reputation) was a strategy that brought quite decent results in SEO. Currently, this method is practically irrelevant. Today, the quality of links is more important than quantity, so you should work to make the link to our website appear in the text.
One of the most effective ways to do this is to create valuable content. Currently, infographics are the most popular on the web. Create an interesting infographic, find websites thematically related to it and try to interest their administrators. Any self-respecting industry portal will be happy to publish this kind of unique content in exchange for a contextual link to the author's website. Another variant of this strategy is the intensive promotion of the content created,
Take advantage of the knowledge of others -if you do not feel strong enough to create content that may be of interest to serious websites and popular blogs, use the knowledge of others for this purpose. An interview with an industry authority, expert or market analyst is the most commonly used strategy in this area (people dealing with a given industry on a daily basis are very eager to speak out in public, give interviews). The interview does not have to be in the form of a video, it can even be a classic article with numerous quotes or references to the interview.
Most industry websites are eager to publish such an interview with an integrated link to a positioned website. A link from a text related to the subject and a person recognized in a given field (in practice, it may only be the use of a trade name or brand by an interlocutor in the context of general reflection or analysis, or simply mentioning the company as an example in a discussion) is a very important factor in SEO. In the interview, they do not even have to list specific keywords, the Google algorithm is able to correctly read the context of the conversation and assign the resulting link to a specific thematic group.
Interviews are very popular (especially those in which the questioned share some practical advice with the readers or analyze some nuances), the readers consider the interviews to be the most reliable content. From the point of view of marketing communication, credibility is a decisive factor in effectiveness. or simply mentioning a company as an example in a discussion) is a very important factor in SEO. In the interview, they do not even have to list specific keywords, the Google algorithm is able to correctly read the context of the conversation and assign the resulting link to a specific thematic group.
Summary
Contextual links are currently one of the most important factors determining a website's position in the search ranking. Google constantly analyzes the link profile and on this basis determines the position of the page for specific queries. The more links resulting from the context (and not the artificial ones attached to the footer or a specific keyword contained in the text not related to the company's business profile), the higher the chance for a higher position in the results, and thus more traffic and more new customers.
