These seven ideas will show you how to use what we know about Google algorithms to create a successful SEO and content strategy.
7 Insights Into How Google Ranks Websites
ideas for marketing success with these 7 ideas on how Google's websites today and how they can influence SEO.
Google's algorithm is based on understanding content and search queries and making sure users access answers in the most convenient way possible.
These seven ideas will show you how to use what we know about Google algorithms to create a successful SEO and content strategy.
Below is information from a patent study and research articles published by Google itself.
Insight 1. Follow the correct intention.
There are content writing systems that analyze the most popular websites and offer suggestions for writing content and keywords based on an analysis of the top ten to top thirty websites.
Some people who have used the software have told me that this information is not always useful. And that's not surprising, because crawling all the high-ranking websites on a given search results page (SERP) leads to a useful, noisy, inaccurate, and limited data set.
One problem with user intent settings is that almost all requirements contain more than one user intent.
Google solves this problem by first displaying links to dedicated web pages for the most popular user.
In an study automatic channel classification(PDF), YouTube researchers, for example, look at the role of user intent to determine which results are displayed first.
In the following quote, where you use the word "essence" to do the same, it usually has Dumaetekak (person, place, or thing) names:names
Subject"An ad was created by analyzing Google search logs, and in particular analyzing the web queries that people use to navigate to the Wikipedia entry for a specific object ...
This table, for example, assigns the name Jaguar to the vehicle of the object Jaguar with a probability of around 45% and the entity animal Jaguar with a probability of about 35%.
"Simply put, this means that the researchers found that 45% of people searching for a Jaguar in a car search for information and 35% search for information in an animal search.
It is the intention of the user and is by popularitysegmented.
The bottom, if it's in Your content, is about selling a product and the top-ranked pages refer to how that product is created. It's probably just that the popular user intent for that keyword is how this product is created, not where to buy it.
Understanding this could mean that new content is needed to meet demand. Hidden basic "how-to" question inherent in this search query
Insight 2: The link ecosystem has changed
Blogs were at an all-time high twelve years ago. Many people have connected to the Internet to create content and create links to them. to publish interesting websites.
Aside from the income niche, this is no longer the case and may affect the link signal that Google uses for ranking purposes. It is very important to think about it.
Fewer People Searching for WordPress
Lessless people are searching for Wordpress Every year, fewer and fewer people are searching for Wordpress. This suggests that WordPress is losing popularity among the general population.
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Search volume for the keyword "WordPress" is down 71% since September 2011.
Screenshot from Google Trends, September 2021.
Fewer users searching for blogs.
Not only is the use of WordPress declining. Also, fewer people are searching for blogs, reflecting the decline in WordPress searches.
Screenshot from Google Trends, September 2021
Ecosystem decline linked
There can be many reasons why blogging has become less popular.
It could be social media or the advent of the iPhone and Android that changed the way people interact online.
Screenshot from Google Trends, September 2021.
The ecosystem out of use
links. There is no denying that fewer people are blogging and the linking ecosystem has shrunk dramatically. The reason is irrelevant.
Google's Gary Illis confirmed that the motivation for converting the nofollow link attribute directive to an ad was that Google could use these links for ranking purposes.
"Yes. It was missing some important data due to the nofollow in the links. Now, they take into account the rel = nofollow link, they may offer better results."
Yes Reason to assume that the use of nofollow links for EstdlyaRanking was done because it generates less natural links .
Since naturally fewer links are created, this is very likely to affect the ranking of the website and that Google is more selective in the use of links.
Today it is increasingly clear that the recommendation strategy based on blog recommendations it is easily recognized as spam because there are fewer people who write blogs.
the bottomis that creating a strategy,is importantknow what ecosystems are in decline.
this means that natural populations that float freely are also decreasing.
the building strategy links should be more creative to continually identify links to websites and understand why are linked to websites.
Conclusion
SOB re links The days of selective targeting of links from so-called "licensed" sites are long gone.
Get what you can as long as it's obvious and available for free on all relevant websites.
Insight 3: Link Drought Link Building Strategy Withprovided
fewer natural links, it's time to reconsider the race for the right anchor text and lots of links.
While a free link with relevant anchor text is helpful, it rarely does it on its own.
So maybe it's time to move away from traditional text-centric link building and guest posting (which is what paid links mean today).
Instead, it may be helpful to use links from news and magazines, relevant organizations, and some educational institutions.
Now, more than ever, is the time to focus on getting there, whether it leads to links or not. Just take one step.
Insight 4: Research shows what people want to see.
Have you ever walked down the aisle at a grain supermarket and noticed how many sugary grains are lined up on the shelves? It's user satisfaction in action. People are expecting a sugar bomb on cereal shelves and supermarkets are meeting consumer demand.
I often look at the fruit loops in the cereal aisle and wonder, "Who is eating this?" Apparently a lot of people do, which is why the box is on the supermarket shelves, because people expect to see it there.
Google does the same as a supermarket. Google shows the results that are most likely to satisfy users, just like this shelf of granola.
Sometimes that means showing newbies the answers at level 101, sometimes it means showing something incredibly racist and sad.
In 2009 For example, Google apologized for showing a photo of Michelle Obama every time someone looked up her name, it was changed to look like a monkey.
Why did Google show this result? Because most of the people who looked up Michelle Obama's name were the kind of people who were content to see her photo as a monkey.
CTRs and other user satisfaction metrics show that this is what people want to see. So Google's user intent algorithm gave it to him.
Remember those sugary cereals from the supermarket? Here are the results. This is what I call the Fruit Loops algorithm, a popularity-based algorithm that gives users what they expect to see.
Satisfying user intent is what Google is all about when it comes to displaying relevant results. Previously, this meant viewing web pages that contained keywords entered by the user. This now means that it will display the web page that most users expect.
Search result pages are basically like a granola shelf in your supermarket. This is not a criticism, but an observation.
I think it's helpful to think of your search results as an overview of the supermarket and which "cereal" is the most popular. This can have a positive effect on your content strategy.
Insight 5: expand the range of content
. Google search results show the distorted content that users expect.
This is why Google shows YouTube videos in search results. People want to see that.
Because of this, Google shows selected snippets that most mobile phone users are happy with today.
Complaining that Google search results favor YouTube videos is not entirely true. People find video content useful, especially because of the hands-on nature of the content. That's why Google shows it.
Yes, it is a bias in the search results. However, this reflects user bias, not Google bias.
So if a user prefers YouTube videos, what should their online strategy be?
Write more content and link to it? Or is the correct answer to jump directly to the type of content that users want to see, in this case video?
So if you see search results that prefer a certain type of content, go ahead with creating that content.
Learn to read a play based on what users want by paying close attention to Google reviews.
Insight 6: The drop in rankings and the drop in NLP rankings
can sometimes be attributed to a change in the way Google interprets the importance of users when searching for something.
Google increasingly uses natural language processing (NLP) algorithms that affect what Google thinks people want when they search for something.
For example, I've seen nearly rewritten content that comes first in a particular niche. News content placed at the top, while commercial content fell to the bottom of the top ten.
There was nothing wrong with the disappearance of commercial websites, except how Google understood the change in user intent.
Attempts to "fix" commercial websites by adding site links, disavowing links, or adding additional keywords to a page are unlikely to improve ranking.
Fixing what is not broken will never help.
For this reason, whenever you want to determine the reasons for a website loss, it is sometimes a good idea to look at the search results first.
Maybe there is nothing to fix. However, somemay be required changes.
If your website has lost ground, check out Google's rankings.
If the types of sites always have different content (theme, theme, etc.), then the reason for your site may not be wrong.
Perhaps this is something that needs to be changed.
Insight 7. Click data can help determine user intent.
This is why I use the term "Fruit Loops Something" to refer to Google's intent-driven algorithm. It does not mean an insult. It is intended to illustrate the reality of how the Google search engine works.
Many people want Fruit Loops and Captain Crunch breakfast cereals. Supermarkets respond by giving consumers what they want.
Search algorithms can work in the same way.
Better definition of relevance
It's not about how relevant a keyword is to the searches it displays, but how relevant it is to what most people expect.
Sometimes this is expressed in terms of the number of links the site receives.
But I'm pretty sure one way to understand user intent is to use click log data.
Here's a patent filed by Google that looks at the use of click data to understand the's userintent and change the ranking of search results based on implicit user feedback .
“Internet search engines strive to identify documents or other material that is relevant to the user's needs and present the material or material to the user in the most useful way possible. These activities often involve a great deal of mind reading - exploiting various clues as to what the user wants.
... User reactions to specific search results or search result lists can be evaluated so that results that users click frequently receive a higher ranking. The general assumption with this approach is that search users are often best judged on relevance. So if you choose a particular search result, it is likely to be relevant, or at least more relevant, than the presented alternatives.
"Understanding user intentions is so important that Google and other search engines have developed tracking technology to see and see where mobile users are in search results. It helps measure user satisfaction and understand the intentions of the mobile users.
Google or is it user brand addict?
Some people think Google has a marked brand bias. But it is not the same at all.
If you look at this in light of what we know about Google's algorithm and how it tries capture the intentions of users, then you will understand that Google is showing a great brand because this is what users expect,
if you want to change that situation, you need to create a campaign to market your website, so that users expect your site website is complete is displayed at the top.
Yes, links play a role. But other factors, such as search engine entry, play a role.
Someone he once argued that Google should show flow results when someone enters Amazon into Google. But it's not a good idea when most people expect to see an Amazon shopping site.
Again, Google does not match the keywords for this search term. Google recognizes the intention of users and shows them what they want .
Key points to remember
Understand the investigation
. The 10 links are not ordered by which page has the best internal SEO or the most number of links. These 10 links are ordered according to the user's intention.
Write according to the user's intention.
Understand what users want to achieve and make it the focus of your content. Too often, publishers write keyword-related content in what some call "semantically rich" content.
In 2015, I published an article on UX Marketing in which I suggested that focusing on user intent would guide you in how Google ranks websites.
• What is the intention of the user of the content?
• What task or goal does the content help the site visitor accomplish?
"Popularity of
Understanding Content for understandable content lies in writing content for the widest possible audience. This means you need to get the minimum academic grade required to understand your content.
A high score means your content is worth some." Users can be too difficult to understand.
I'm not saying that Google prefers sites that a sixth grader understands. I'm just saying that if you want your site to be popular with search engines and content, it can be helpful to pay attention to the complexity of your content easily understandable to most users.
Google is not a keyword search engine. Perhaps, Google is a system to agree on the user's intention. Knowing and understanding this will improve everyone's SEO.
You have a deep understanding of this and it suits yours search engine marketing strategy.
Use whatever algorithms
are known by the Google rankings. G Google publishes a large amount of information about the algorithms used to rank websites. There are many other search documents that Google will not recognize if this technology is being used or not.
It is possible to increase your SEO and marketing success by knowing which algorithms Google uses and which algorithms have been researched.
