The correct name can have a positive impact on the success of what you are creating. It will also help you in advertising and marketing efforts.
Choosing the name for your business is perhaps one of the most important decisions when starting up. Not only will it be the identity of the brand that you are going to create, but it will give your potential customers an overview of what you have to offer.
Memorable, original, sticky and that reflects the values of what your business will be are essential aspects at the time of the election.
The correct name can have a positive impact on the success of what you are creating. It will also help you in advertising and marketing efforts. A bad name can complicate the relationship you need to establish with your clients. You must also be aware that it is not the same as another brand to avoid legal problems.
This process can take 20 minutes or several hours, up to days. Don't despair, choosing without considering the pros and cons can be detrimental to your goals.
Here are 5 tips to help you create the name of your business.
1. USE A BUSINESS NAME GENERATOR
There are several tools on the internet that help you create the ideal name for you. Some use artificial intelligence to give you hundreds of options to choose from.
There are also other companies like Shopify, Logaster or Oberlo that have similar tools.
If none of the suggestions appeal to you, you can use them for inspiration and form groups of words to create the name on your own.
2. BRAINSTORM
Brainstorming is a good option to boost creativity, avoid mental blocks and find what you are looking for. In this type of tool, all the options that come to mind are allowed, no matter how extravagant or strange they may seem.
The dynamics is simple: write on a paper or in a digital document all the names that you already have in mind. You can also rely on the options of the business name generator mentioned above and gather everything in one place. Then, you must analyze what are the pros and cons of each one and thus you are consciously discarding until you have the most viable options.
3. BREVITY AND SIMPLICITY
You should avoid long names that customers do not remember. Try to keep your name as short and concise as possible.
This is where creativity should be at its best. You shouldn't sacrifice quality or clarity when trying to keep your name simple.
4. CHOOSE A NAME THAT REPRESENTS YOUR IDEALS
You must identify which are the keywords that represent the values of your brand. Compliance? Seriousness? Creativity? Innovation? Responsibility? your ideals can be of great help in this task.
In addition to your values, you must take into account other aspects such as your audience or the market niche in which you are going to be.
The name of your venture or company will be the first thing that your potential clients will know. You can use some strategies such as creating an emotional bond or directly exposing what you do or what you offer. This will help you create a connection with your audience, get their attention, or generate remembrance.
The market niche is very important in this process. If, for example, you dedicate yourself to legal consulting services, does it not make much sense that the name is not serious or does not include a keyword that lets you know what you offer? or if?.
At this point you begin to determine other factors that will be important in the future, such as the communicative tone that you are going to use with the external public, whether it is a friendly, entertaining, serious nuance ...
5. SEARCH DATABASES TO VERIFY THEIR ORIGINALITY
After going through the whole process of choosing and with a chosen name, it is vital that you make sure that the name is original and you do not repeat an established name. In this way you avoid legal problems and name changes in the future, which would represent going through this process again and you would lose the progress that you could have with your branding.
On the internet you will find many options to verify the availability of your name. After this step, you can proceed to register it on an authorized platform.
Another point to keep in mind is that if your preferred name will also be the domain name of your website, you should check if it is available. For example, in a subdomain you must write your choice in the space indicated and thus you will see if it is possible to use it.
Choosing the name of your business can be a complex process, but it is worth the effort. It is the first step to start the adventure of starting a brand, forming a company and generating a reputation in your niche.
