Numerous updates in the last three months have led to significant changes in the way SEO and businesses treat the quality of their websites.
3 Ways SEO Changed This Year and What It Means to You
In today's world, content can't beat Google's SERPs. Learn more about the evolution of Google search and how to climb to the top of the rankings.
The phrase "Content is King" that SEOs used to emphasize is no longer relevant.
It has been a busy year for Google. Numerous updates in the last three months have led to significant changes in the way SEO and businesses treat the quality of their websites.
He talked about three SEO changes this year, what they mean and what needs to be done to grow.
Here is a brief overview of the webinar presentation.
Google has been eagerly awaiting search changes this year.
What has changed?
MUMAI.MUM is an artificial intelligence model that offers new, faster and more advanced information processing functions. This helps Google manage text-to-text conversion. This allows Google to process and understand the meaning of texts and pages faster than ever.
"Change" the rules of the show. Research results have changed significantly over the last ten years. Google's influence is growing these days.
More critical to performance. Being faster and cleaner doesn't always mean you're a winner. Even if Google has been telling us for years that the basics of the network and speed are important success factors, this is no longer the case.
The speed at which Google is making these changes is faster than in previous years. But thanks to MUM, Google has been able to make as many changes as T5 in the last 12 months.
T5 talks about text-to-text transformations and how Google has developed faster ways to process information from a linguistic point of view, including in terms of meaning and intention.
MUM got over this much faster.
Why does it matter
. The reason MUM and technologies like MUM are important to Google is because they enhance its ability to influence the business.
The number of US companies has increased from around 29 million in 2018 to around 32 million in 2020
, only 17 million or about half of these companies benefit from Google services (Google My Business, Search, YouTube, etc. )
Only 2 million, or less than 10%, actually benefit from Google Ads for all of these companies.
Because of this, Google is increasing the pace and speed at which they are making these changes to reach more businesses.
For many of us in SEO, chasing more traffic doesn't necessarily mean more keywords; It is likely to evolve to improve the performance of keywords we are already ranking for.
What people are looking for: live events.
Over the years, the number of buzzwords and terms used in relation to concerts, shows, and stadiums has increased significantly.
search concert Worldwidehas increased by more than 500% compared to last year. Frequent searches are: "Chicago 2021 Concerts", "Atlanta 2021 Concerts", "Dallas Concerts", "Las Vegas Concerts". The number of inquiries
about auto shows near me has increased by more than 300% worldwide since last year. Common searches are: "Car show next to me this weekend 2021", "Car show next to me this weekend",
searches for seats in stadiums around the world have increased by more than 600 % year after year. Popular searches are available at Dodger Stadium, Bush Stadium table, Wembley table seat, Nahe
searches on live music have increased by over 400% worldwide. Frequent searches are: "Live Music Near Me", "Live Music Near Me Tonight", "Live Music Restaurants Near Me", Live Music Near Me.
Think about what keyword you are targeting now and how it will drive traffic and insight.
Today's power of entry on a given topic is far more effective than our ability to drive more traffic for more keywords.
What people are looking for: the number of zaprosovpokupki in stores, of the year
in my now open next door, has worldwidecomparison at more than 200% in the same period last. Top searches include: "Restaurants are now open near me "," Food is now open near me "," Fast food restaurants are now opening near me "," The pharmacy is now open near me ".
Thesearch for mattress stores near me worldwidehas increased by over 50% per year. The most popular searches are: "Mattress stores near me", "Discount mattress stores near me", "Best mattress stores near me", "Mattress and bed stores near me". The mattress
search shopsabout me had increased one year by 80%. more than a year around the world. Top searches include: "24/7 stores near me", "24/7 restaurants near me", "24/7 stores near me", "24/7 restaurants near me",
find stores near me , now open , grown all over the world. over 40% in a year Top searches include: "The tire store near me is now open", "The tire store near me is now open."
In particular, "open now" search queries have changed during the pandemic.
What you normally thought of as a growth factor during a pandemic was not eating outdoors due to the severe restrictions placed on consumers on eating indoors.
Understanding these research models can be helpful to better understand how we deal with our research expectations. Google processes this information about the pages and the content so that it is displayed much faster.
SERPs and Google's Future Outlook The SERPs
have become Google's most important asset in changing the landscape.
Here is a small overview of the various SERP characteristics and the historical volatility of other elements that define SERP.
Google can now accept unbranded searches and recognize where and when to link to unbranded search websites using MUM. As a result, there are more links to search pages in the search results.
The whole concept regarding the specifics of SERPs lies in our ability to rethink our brand in search.
Therefore, it is not necessarily a prohibitive factor in our ability to generate traffic through search.
It all depends on our ability to come up with new strategies to automate processes, whether you use the FAQs or modify the main navigation pages so that they appear more frequently in a link to your website.
SER Features Investigation Data Prevention The
real demand is that today's dynamic marketplace requires faster and more focused decisions than ever before.
Refocus your brand on search.
Demand the automation of the process.
Create faster and more dynamic content and interactions.
You can use these assets as a source of traffic and as a source of information on Google.
The real story of Core Web Vitals for
Searchmetrics investigating 2 million URLs to discover the effectiveness of the website on Google. Unfortunately, only 4% of the 2 million crawled URLs had good referring web rankings.
You are in a place where Google's expectations for the vitals of the network, but more importantly, its performance, have become much stronger.
Being the fastest does not necessarily mean that you will get the most traffic.
Next Chapter of Core Web Vitals Go
from defense to offense for Google.
Expect more volatility from CVW factors over shorter periods of time.
Offer a competitive advantage at the page level.
Use more design factors to increase your experience.
It is a collective effort. It all comes down to creating a script that takes us from a simple and fast website to an offensive position where we focus more on Google's expectations and the competitive demands that are needed to be successful.
How do you achieve growth?
Of the billions of searches performed on any given day, 15% of the daily searches on Google are new. What's more interesting, though, is that this number has dropped dramatically since 2012, when it accounted for 20% of daily searches.
We need to turn our attention to growth to get more searches and focus on our brand, relevance, and SERP.
SERPs are a new landscape that requires new methods to be successful.
Key points to
remember To reach more businesses, Google is accelerating the pace and speed of change.
It doesn't necessarily mean targeting more keywords to get more traffic; Rather, it's about improving the performance of keywords we're already ranking for.
To reach more search terms, realign your brand, relevance, and search engine presence so they thrive.
Thanks to SERPs, today's dynamic marketplace requires faster and more focused decision making than ever.
Want to learn more about Jordan Coone? He is a regular guest on the Voices of Search podcast. Read their latest issue of OA Winners and Losers, August 2021.
