An interactive agency is a company provides services in the field of internet marketing. The software house deals with the design of websites.
Interactive agency or software house? What is the difference between them and which one should you choose?
When looking for a contractor for a website or web application, we will meet companies that seem to provide the same services, but call their business profile differently.
Some will be interactive agencies and others will be a software house.
These two names of agencies that create websites are companies that offer similar services, but after getting acquainted with the range of services offered, it turns out that they specialize in a certain range of activities.
An interactive agency is a company that, in addition to website design and internet applications, provides services in the field of internet marketing.
The software house deals with the design of websites, website implementation, and the production of dedicated software on request. However, the software house does not provide services related to SEM internet marketing.
The exact definition of an interactive agency is a company that provides specialized services consisting in building a brand image on the Internet, conducting advertising activities on the Internet, e.g. creating Adwords campaigns, running a remarketing campaign, designing websites, web applications, e-commerce, B2B, SEO optimization, creating content marketing, website positioning, website modernization services and provision of hosting and domain services. An interactive agency is an agency that supports companies comprehensively in their activities on the Internet.
The definition of a software house is an agency or a company that develops software on the client's order, most often from another company. The software house performs a number of processes before starting the application. First of all, the first stage is understanding the business goals of the application to be made, then creating functional documentation on the basis of which the software house will prepare a programming work plan and which will provide the basis for a series of testing activities. Mainly, the software house deals with the implementation of complex websites, web applications, web portals, e-commerce platforms, B2B and CRM systems, integration with external applications, mobile applications, etc.
There are also interactive agencies and software house operating under one brand and providing all the above services under one brand.
As an interactive agency provides services such as website design, web applications, online store development, website positioning, Adwords campaigns and much more.
interactive agency has a qualified team of web designers, programmers and internet marketing specialists and is able to carry out any order regardless of its size and complexity. The client receives a package of benefits resulting from the synergy of activities, because if he wants to commission marketing activities on the Internet, he does not have to use the offers of external companies and waste time explaining the complexity of the project.
