Do you know what is the most important principle in logo design? The fact that the client knows his company best. 5 steps to a professional logo
If you are an entrepreneur, have a long-standing company and logo design, or are planning to start one, sooner or later you face the need to advertise your business. You can advertise in various ways - from traditional and somewhat outdated printed materials, through advertisements in trade magazines, radio and TV advertisements, in social media, to sponsored advertisements, on websites and in applications. Regardless of the form of advertising you choose, you will need to present your business in a way that allows customers to remember you and make a purchase. If you want to know how to do it, I invite you to read this article.
Logo design - a fad or a mousse?
Imagine you are advertising your business on the internet. You write your name, description of your services and contact details. How will you interest your customers? How will your ad stand out from other similarly advertising brands? The answer is a visual message. As humans, we communicate verbally and non-verbally. We unconsciously perceive more information than just verbal messages. Colors, forms, shapes, symbols - all this is intended to convey information on a different level than the usual verbal / text communication. For this reason, the logo design and the entire corporate identity , i.e. all customer contact materials, are key to ensure that the information provided to customers is consistent, interesting, eye-catching and encouraging to choose your company, not a competitive one.
5 steps to a professional logo for your company.
First of all, a professional logo design must be user-friendly. It is necessary to ensure that the design does not evoke negative associations for the company and that it does not contain symbols that may in any way affect the negative or undesirable perception of the brand.
The second thing is matching the brand's personality. It is good to choose a style that will match the company, its values, character and message. To illustrate this example, we will choose a different style when designing a logo for a youth apparel brand, another for organic food, another for a restored manor house, and quite a different one for the app.The third issue is maintaining a perfect balance between the inscription and the sign in the company logo . Empty space, appropriate distances between letters and symbols, and appropriately selected line thicknesses are important.
Fourth, the color palette in the logo should match the brand - tone it or enliven it, giving it energy. A properly selected color palette will be the leitmotif of the entire visual identification and each advertisement.
Fifth, use fonts that are legible, easy to read, in a color that stands out on the page. Custom-made fonts, personalized for a given brand, original and unique, also look very good. However, the most important criterion in selecting a font for a logo design, apart from originality, should always be legibility.
The most important principle of logo design that most designers do not take into account.
Do you know what is the most important principle in logo design ? The fact that the client knows his company best. Easy? Yes, it seems trivial, but most people don't take it into account. In order to design a good logo for a company, you must take into account the client's preferences each time.The customer survey must be designed in such a way as to reach the conscious and unconscious needs and preferences of the customer. And if, after presenting the logo concept, the client has comments, something does not agree or does not suit him, then the designer should always adjust the logo design to the client's needs .
Of course, you should not compromise here when it comes to the aesthetics and symbolism of the project, but about adapting to the client's needs in a way that will be most beneficial for the visual presentation of the brand.
