Experts of the Megaplan company - about five ways to stand out from competitors and attract more customers on the eve of the holiday.
1. Launch the New Year tariff or the "Gift upon purchase ..."
Whatever your company does, you can always create a favorable tariff and come up with an uncommon gift for regular customers.
Gift for the main product. If your company is engaged in the installation of windows, you can give bright garlands, if it sells doors - Christmas wreaths. The main thing is that the gift fits the meaning. For example, for the purchase of a down jacket, it is more appropriate to offer a stylized scarf / hat than a kilogram of tangerines.
Tariff "New Year". For example, a public speaking school may offer a course “Soul of the Company at a New Year's Eve Party,” an entertainment store - a selection of board games for children and adults.
Something that comes in handy during the winter holidays. For example, on January 1, you may need mineral water (Borjomi successfully plays on this theme) and a roomy refrigerator for salads, a little later - winter tires or a large TV for watching TV series.
Campaign "New Year - No Old Things". You can combine advertising your company with a good deed. All it takes is to inspire the client. For example, if you own a clothing store, offer a discount to those customers who return a model from an old collection. For example, an Eleganzza store accepts an old bag for 25% of the cost of a new one. Subsequently, you can donate these items to an orphanage or thrift store. In Moscow, these are "Shop of Joys", "BlagoMarket", Charity Shop, "Good Things".
Products with the symbols of the new year. If you can't formulate a unique proposal, give something universal: champagne, confetti, a Christmas tree. You can release products with the symbols of the coming year: pillows, sweatshirts, plates, cups, T-shirts. For example, employees of the social project “Naive? Very ", where people with disabilities are engaged in creativity, they decided to play the fairy tale" Three Little Pigs ". For 2019, they are preparing a calendar featuring fairytale characters, where each page is a plot. As planned, new heroes appear in the story, and events develop differently. Gifts with the symbols of the New Year team “Naive? Very »sell by subscription.
2. Create a festive mood
The site will be enough minimal design. Stop at one thing: a party hat, a snowman, or Christmas decorations. Bad idea - flying snowflakes and a flashing garland. Restrained design will win over customers, tasteless design will reduce sales. One way to boost sales is to offer holiday packaging. In an offline store, this can be done for free, if you have an online store - for an additional fee.
An original photo session is suitable for advertising a product on social networks. Give up glittery tinsel and other festive trappings that everyone is used to and that will not evoke new emotions from customers. If you sell furniture, you can sit a cute pig in a cap on a sofa or chair. If you are outsourcing accounting services, prepare a photo story where your experts help Santa Claus count gifts and reindeer. Such content will not get lost in social media feeds between posts with Christmas trees and Olivier.
If you have an offline store or delivery service, dress your employees and couriers in New Year's costumes. The fairytale characters will be filmed and shared online. Do not forget to depict the large company logo on your uniform (for example, a staff, gift bag, kokoshnik). Customers will be pleased to receive congratulations from your company's employees.
3. Run a contest on social media
The competition should advertise your brand, promote pages in social networks. On the eve of the New Year, even those who are usually skeptical about them participate in the contests. They motivate a feeling of celebration, magic and the need to buy gifts in large quantities - you can win them for free in the competition.
First, define the terms of the competition. For example:
repost your post;
publication with hashtag and tagged friends;
comment under the post;
open voting for the best nominee.
If the audience does not choose a winner, chance must decide. It is convenient to do this on VKontakte through the RandomApp application or the RandomPromo website, on Instagram - using Lizaonair or Giveaways. If the participants are numbered, you can use the "Randomus".
4. Offer a New Year Discount
Another way to stimulate sales is to offer a customer a discount. Come up with a promotion format to stand out from the competition. For example:
the amount of the discount depends on the weather on the day of purchase (for example, in a frost of 15 degrees, the discount will be 15%, if snow falls, the price of the product also falls);
the amount of the discount depends on the date of purchase (from 1 to 31%);
the amount of the discount depends on the number of anecdotes / proverbs / poems about the New Year that the client remembered at the time of purchase;
everyone who was born in the year of the Pig / other animal according to the Chinese calendar gets a discount.
If you sell at cost or purchase price, offer discounts on partner products and get a commission from them. To ensure low season sales, offer your customers a discount for the entire January before the New Year.
5. Help the client choose New Year gifts
Make a selection of the most interesting and necessary gifts and publish it on your blog, on the main page of the online store or in social networks. The list should include not only your products or services, but also the proposals of competitors. For example, you can give a man a couple of useful books, a set of butterflies, a miniature projector for presentations, a boxing bag, etc. Use images and active links.
Don't be afraid to mention competitors: your prospect knows about alternatives and it won't take away your revenue. On the contrary, the buyer will appreciate the care and trust in the company.
An alternative to the selection can be a test of the format “What to give to a loved one / partners / boss / colleague”. You can create a test using the Playbuzz and Qzzr services. When choosing the type of testing, give preference to Personality Quiz or Outcome: in this case, the user will receive a personalized result based on how he answered the questions. Brand the test and place a native ad for your product on the results page.
Fix
To increase sales before the New Year:
Launch a special New Year's rate or the "Gift upon purchase ..." promotion. To make the gift appropriate, offer a product / service that the client can use before the holiday, December 31st and during the New Year holidays.
Create a festive mood: a minimal design will be enough on the site, an original photo session is suitable for advertising goods on social networks. If you have an offline store or delivery service, dress your employees and couriers in New Year's costumes.
Host a New Year's social media contest. The conditions for participation can be reposting a record, publishing with a hashtag and tagged friends, a comment under a post, an open vote for the best nominee.
Another way to boost sales is to offer a New Year discount. Come up with an unusual format of the promotion: the amount of the discount may depend on the weather outside (frost at 15 degrees - 15% discount), the date of purchase (1–31%), the number of jokes about the New Year that the client remembered at the time of purchase, etc.
Help the client choose a gift - make a list of the most interesting options and publish it on the website, blog or social networks. Your proposal should be on the list. Don't be afraid to mention competitors. The client will appreciate the care and trust in your company.
