Facebook and Instagram are the most popular social media platforms in the world. With billions of users, celebrities, influencers, content c...
Sign up and create an attractive
profile
This step precedes everything else that you do to market your brand. Create an account on both platforms with the same brand name to avoid creating confusion. On Instagram, switch from a personal account to a business account. This way, your credibility goes up as a brand and people can contact you with ease. Also, choosing a category that suits you makes it easy to identify you at first glance.
You need to make an
excellent impression on anyone who visits your profile, which means you need a
high-quality profile picture with your logo in it, a comprehensible bio that
tells the story, and a link to your website to drive traffic. On Facebook, you
need to add a cover photo that has something to do with your business. Also,
include your website link and links to your social media handles. If you have
an office, include your address. You need to learn how to set up
Instagram for business on your Facebook page.
Get as many followers as possible
The next obvious step is
to get as many followers as you can. You can use email marketing to get your
current clients to follow you. You can invite friends, family, clients,
colleagues, etc. on Facebook and Instagram to follow your page. Write a
compelling invitational message and ask your followers to like your page,
spread the word, and share your posts. This should help increase your
engagement.
Put out and optimize content
Your online success depends on the content you produce - quality and quantity. You need to post every day to keep your followers in the loop. At the same time, you cannot afford to compromise the quality of the content.
Putting up a Facebook post, video or image and a story or post every day on Instagram should do the trick. As far as content ideas go, you can put out posts on tips, advice, brand updates, product features, and updates, unboxing videos, product reviews, product discounts, etc.
Be sure to optimize your
content before you put it out. Consider using keywords and relevant hashtags
for your (Instagram) posts. Putting out content and optimizing it is the key to
success on other platforms like YouTube and Patreon as well. To optimize your
content on these platforms, consider looking up how to use Youtube cards on Patreon.
Get your audience to participate
Engaging your audience
online is crucial. You can put out a post every once in a while, asking them
how they are doing. You can hold polls and quizzes on Instagram and Facebook
and get them to vote. You can answer questions, reply to comments, ask for
feedback, get them to tune in for your live sessions, etc. However, make sure
you give them a Call-to-Action (CTA).
Use captions
If you are posting images and videos, consider supplementing them with relevant captions that give the viewer an explanation. Your viewers need context to understand your message, which is critical if you want them to stay on your channel. The more value they get out of your posts, the higher their chances of staying on your page.
On Instagram, use
hashtags. Use hashtags relevant to your field in every post. Users who follow
these hashtags, your target audience, will find your page. If you are launching
a product, you can create a separate hashtag and get people to use the same.
Instagram stories are useful
Do not underestimate the value of Instagram stories. Posting tons of content on your feed is not the best thing to do. Instead, put out one or two posts on your feed and post everything on Instagram stories. This way, you can avoid spamming your followers, while at the same time take creative risks since stories stay for 24 hours.
Users are more likely to
check your stories than your posts. If you want to save your Instagram stories,
save them under highlights, and name it. Anyone who wants to view them on your
profile can do so.
Hold and promote events from time
to time
Conducting events ties into connecting with your audience. Organizing events and promoting them is an excellent way to create hype and interest in your brand and content. Your event could be a webinar, product launch, live session, quiz, or anything else that you plan on doing to further your brand.
Be sure to promote it a
few weeks in advance and get your followers to do the same. Also, you need to
find out how this is going to benefit
your followers. Be sure to mention this and include an incentive or two to
get your followers to attend the event. You can send them links to your free
ebook, bonus footage, consultation call, discount on your products and
services, and so on.
Use Target Advertising
Targeted advertising
works well on both platforms. Figure out your niche and target audience based
on parameters like age, location, profession, etc. and run ads. However, keep in
mind that the content itself has to be excellent for your targeted ads to make
an impact. Targeted ads are excellent because they expose your brand to a
target audience you probably do not know even exists.
Conclusion
There you have it - easy steps to break new ground on Instagram and Facebook (and other platforms). Be sure to create valuable content and optimize it consistently to get the results you want.
